Press,
Features & Collaborations

Discover our media coverage and press mentions, proudly featured in Lonely Planet guidebooks and Austrian Airlines’ in-flight entertainment. Explore our travel media highlights, and expert endorsements that showcase our reputation in the travel and tourism industry.

you see a reflection of an Austrain Airlines Boing 787 Dreamliner on the airbridge. a sunny day with blue skies and somy dreamy clouds. the perfect arrival in vienna to explore the city with hidden vienna.

Our Podcast on Austrian Airlines In-Flight Entertainment

Our Hidden Vienna Podcast is now part of their official in-flight entertainment program, available to passengers on select routes. Whether you’re flying from Vienna to New York, Dubai, or Tokyo — you might just hear us between the seatbelt signs signals and the meal service.
If you’ve ever listened to us while cruising at 35,000 feet — thank you.
And if you haven’t? Next time you fly Austrian Airlines — look for us. You’ll know it’s us.

A pocket guide of lonely planet Vienne standing on a powdery beige backround. the cover shows the Bank Austria Art Formus entrace. a woman walking past the portal framed by two blue stone columbs and topt by a golden sphere. Modern but classic vienna

Featured in Lonely Planet City Pocket Guide & Austria Guidebook

Being included in Lonely Planet isn’t something you apply for — it’s something you earn.
We didn’t pitch. We didn’t pay. We simply worked hard, explored the hidden history of Vienna, and shared it on our walking tours — and that’s what caught the eye of the world’s most trusted travel guide.

The logo of the eurovision song contest vienna 2026 in Hidden Viennas color sceme; dark blie and a friendly pink

Hidden Vienna named official partner of the Eurovision Song Contest Vienna 2026

Hidden Vienna is proud to be an official partner of the Eurovision Song Contest Vienna 2026 — the world's largest live music event, taking place in Vienna for the third time.

Selected for the exclusive backstage programme of ORF and the Vienna Tourism Board, Hidden Vienna will be guiding international journalists and ticket holders through an unexpected side of the city during Eurovision week — showing them a Vienna that goes far beyond the music event itself.

Our Eurovision tours take in two very different corners of the city. "An Imperial Affair" leads through the elegant imperial district of Hietzing, while our Grätzl tour explores the vibrant neighbourhood surrounding the Stadthalle venue — the streets of Rudolfsheim, Hidden Vienna founder Jascha's home district — offering guests an authentic, local perspective on one of Europe's most fascinating capitals.

Eurovision brings the world to Vienna. We show them the Vienna the world doesn't know.

Hidden Vienna featured on The World — America's most-Listened-To international news show

In March 2026, an Austrian court was hearing a case against a man allegedly accused of spying against his own country. The story caught the attention of The World a daily international news show broadcast across more than 370 radio stations and the most listened-to international news programme in the United States.

To explore the historical background, European correspondent Orla Barry joined Hidden Vienna founder Jascha on the walking tour I Spy Vienna tracing Vienna's extraordinary espionage history from the Habsburg era to the Cold War and beyond.

The World was founded as a co-production between the BBC and American public radio, and is also available daily as a podcast, reaching audiences across the globe.

Vienna Guide Jascha Novak on his Spy tour. Holding an iPad with an historic photo of MI6 agent Peter Lunn. The walking tour guide is pointing at the Hotel Imperial on this cold February day

Swedish Radio’s “Konflikt”

On 23 August 2024, I joined Swedish Radio’s flagship current affairs show “Konflikt” to discuss Russia’s espionage in Europe — with a deep dive into Vienna’s historic role as a Cold War and modern intelligence hub.

Feature on Dutch Evening News

Espionage isn’t a movie — in Vienna, it’s part of daily life.
On 28 September 2024, the day before Austria’s National Council election, I was invited by Dutch broadcaster NOS Journaal to speak about the city’s unusual position in the world of international intelligence.

Christmas Special - Radio France

On 24 December 2024, I was invited by Radio France Culture for their Christmas special to dive into the making of The Third Man — Carol Reed’s 1948 masterpiece, shot in the shadowed streets of post-war Vienna.

Radio Feature on Public Transport History

I joined Fabian Kotschwar on Radio Arabella to explore Vienna’s public transport history — from horse-drawn trams to modern U-Bahn. Listen to the short feature that captures the city’s journey on wheels.

Full-page feature in the Kurier on Easter Sunday

Journalist Johanna Kreit wrote a rich, in-depth feature in Austria’s Kurier on our podcast “Vanished Trades” — exploring Vienna’s lost professions, walking its streets, and uncovering forgotten stories of the city’s soul.

Global Guide Alliance - Talk

I shared my guided tour “My Family in War” at the Global Guide Alliance in Vienna — a deeply personal story of my great-grandfathers, told among fellow guides who understand the power of place and memory.

Vienna Tourism Board - Film History walk

What if you could be a tourist in your own city?
On 22 April 2021, Vienna Tourism launched Walk ’n’ Win: Film History of Vienna — a specially designed walking tour for employees of Vienna’s hotels and guesthouses.